Apple revealed some of the most highly anticipated iPhones yet at its big event Tuesday. They feature more colorful screens and a redesigned body with new, powerful camera sensors.

iPhone X

The phone features a souped up display and design and prominently features facial recognition technology. It has what Schiller called a "super retina" display with 2.7 million pixels, the highest resolution in pixel density ever in an iPhone. It has a 1 million-to-one contrast ratio on its 5.8-inch OLED display. 

iPhone 8 and iPhone 8 Plus

Apple introduced the new iPhone 8 and 8 Plus with aerospace grade materials, a better display and speakers, and super-strong glass exterior reinforced with steel. The glass back allows the phones to have wireless charging. The iPhone 8 Plus will be $799.

Apple TV

Eddy Cue, Apple's senior vice president of internet software and services, introduced a new set-top box that supports sharper resolution TV shows and movies, Apple TV 4K. Orders start on Sept. 15, and it is available on Sept. 22. The 4K TV will be $179 for a 32 GB version, and $199 for a 64 GB version.

Apple Watch

The new Apple Watch, Series 3 has cellular built in. Orders begin Sept. 15 and the Watch ships on Sept. 22. It's the same size as the Series 2 Watch, and the number is the same number that you use on an iPhone, Apple said.

Retail

Angela Ahrendts, Apple's senior vice president of retail, said foot traffic to Apple Stores tops 500 million each year, amid the company's store overhaul. Chicago's Apple Store will open next month on Michigan Ave.

'Let's meet at our place'

The launch also marks the public debut of the Steve Jobs Theater on Apple's new 175-acre campus. The new theater and introduction of the iPhone X correspond with the 10th anniversary of the original iPhone.

Source: cnbc