Apple continues its global retail expansion with a long-awaited online launch in Saudi Arabia.

In December 2024, Apple CEO Tim Cook announced that Saudi Arabia would be gaining access to the Apple Store online in 2025. Now, it seems as though that time has finally come.

Starting today, those in Saudi Arabia can now purchase Apple devices directly from Apple, as spotted by MacRumors. This includes iPhone, iPad, Mac, Apple Watch, and other Apple gear.

Previously, anyone in Saudi Arabia who wanted to purchase Apple products needed to rely on Apple Authorized Resellers. Even so, the iPhone was the best-selling smartphone in the region, with studies showing that it accounted for nearly half the market.

In addition to the Apple Store Online, Apple hopes to open several flagship Apple Store locations starting in 2026. This includes an "iconic" store at Diriyah.

Source: Appleinsider