With a base price of $999, the iPhone X set the record for the most expensive iPhone ever, but that clearly hasn't stopped consumers from snatching it up. Despite the sceptics who doubted whether it would sell as well, the 10th anniversary iPhone has been Apple's best seller each week since it went on sale Nov. 3.

At this rate, why wouldn't Apple apply the same business model to the 2018 iPhone lineup? We're expecting at least one of the three rumored iPhones to share the same price tag.

And it looks like the competition has already taken note. Samsung's newly released Galaxy Note 9 is also priced at $999, a $50 increase over last year's Note 8.

Even "value" OnePlus signals that price hikes are here to stay. In addition to rising prices for components, companies like Apple and Samsung are seeking higher profit margins per unit to compensate for the fact that people aren't trading up their phones as frequently as before.

Source: cnet