Apple on Monday sent out a promoted tweet inviting select Twitter users to tune into a live stream of its upcoming Sept. 12 media event, where the company is expected to announce new products including iPhone and Apple Watch. 

As it has done in the past, most recently for the Worldwide Developers Conference in June, Apple used Twitter's promoted tweet feature to advertise this week's event to unknown number of users. 

Join us 12 September at 6:00 pm to watch the #AppleEvent live on Twitter. Tap ❤️ below and we’ll send you updates on event day. pic.twitter.com/ufxuu3kt9H

— Apple (@Apple) September 10, 2018

Users who tap the "heart," or "like," button in their Twitter client of choice are automatically signed up to receive a reminder on event day. 

@3utools Thank you. We’ll send a reminder before the #AppleEvent. pic.twitter.com/yNdIzNh4Pp

— Apple (@Apple) September 11, 2018

An animated GIF accompanying the message shows a stylized line drawing of the top portion of Apple's logo, accomplished in the same gold hue seen in press invitations to the "Gather round" event sent out in August. The emailed invites were highlighted by a top-down illustration of Apple Park and the words "Gather round." 

Apple rarely uses its official Twitter account. Indeed, the page notes "@Apple hasn't tweeted" since joining the service in 2011. The handle has, however, hosted a number of paid tweets, the first dating back to 2016 when Apple promoted its iPhone event for that year.

Apple is expected to introduce a slate of new iPhone devices at its event on Sept. 12, including rumored "iPhone XC" and "iPhone XS" handsets, as well as a next-generation Apple Watch. 

AppleInsider will be covering Wednesday's big announcements live.  

Source: appleinsider