The latest data from Consumer Intelligence Research Partners (CIRP) suggests that the iPhone XR continues to dominate US smartphone sales. The XR is the best-selling model for the second quarter running.

The news follows Kantar data showing that the iPhone XR was also the best-selling smartphone in the UK.

So far as the breakdown across iPhone models is concerned, the iPhone XS Max continues to outsell the smaller model. It seems those who want the flagship iPhone have been drawn to the larger screen size, while those content with a smaller screen has been more likely to opt for the cheaper iPhone XR.

The success of the XR does represent bad news for Apple in one respect, however: the impact on average selling price (ASP).

CIRP's US smartphone sales report for the previous quarter found that higher storage tiers were helping boost ASP, but this effect is now being offset by the lower price of the XR.

However, Services revenue appears healthy. CIRP found that almost half of US iPhone buyers had paid iCloud storage tiers, with high levels of Apple Music subscriptions also. Though AppleCare isn't a popular choice.

As in the UK, the iPhone XR has proved an upgrade catalyst for owners of older phones who were unwilling to pay the price premium for the iPhone X/XS/Max.

Source: 9to5mac