Apple Store App Getting AI Shopping Assistant

Apple's privacy policy for the Apple Store app suggests it will soon get a virtual shopping assistant to help users decide what to purchase.

Apple Working on New MacBook Neo With Two Upgrades

Apple is working on a new MacBook Neo with two key upgrades, including an A19 Pro chip and increased RAM, according to Bloomberg's Mark Gurman.

Second iOS 27 and iPadOS 27 Public Betas Now Available

Apple today released the second public betas of iOS 27 and iPadOS 27, allowing anyone with a compatible device to download and test the new software. The second betas come a week after Apple seeded the first betas.

12th-Generation iPad: Everything We Know About Apple's Next Budget Tablet

Apple is working on a 12th-generation iPad, and plans to update the most affordable tablet in the ‌iPad‌ in 2027.

Apple Invites App Updated With Two New Features

Apple Invites was updated today with two minor features related to RSVPing to an invite: hosts and guests can now react with emoji when someone replies to an event, and a confetti animation now appears when guests reply.

Apple Chipmaker TSMC Plans Price Hikes of Up to 10% in 2027

Apple's principal chipmaker TSMC plans to raise prices by as much as 10 percent starting in 2027, according to a new report from Nikkei Asia.

Apple Testing 7-Inch Display for Largest 20th Anniversary iPhone Model

Apple is reportedly prototyping a larger iPhone display measuring roughly 6.96 inches, which would likely be marketed as a 7-inch panel if it reaches production.

'Apple Upgrade' Program Reportedly Launching Next Week

Apple and Klarna are partnering on a new "Apple Upgrade" program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman.

Apple Seeds watchOS 27 Beta 4 to Developers

Apple today seeded the fourth beta of watchOS 27 to developers, with the update coming two weeks after the launch of the third beta.

iOS 27 Neta 4 Adds a Useful Apple TV App Feature, Here’s How It Works

Apple released iOS 27 beta 4 today, and it comes with a useful new “Automatic Downloads” feature in the Apple TV app. Here’s how it works.

iOS 27 Code References iPhone With Two Batteries

The fourth developer beta of iOS 27 has references to an iPhone with two batteries, according to Macworld. New Battery Health strings include mentions of multiple internal batteries, instead of a single battery. MacRumors confirmed the mentions are in the beta.

Apple Watch Series 12 Coming in September With These New Features

With the Apple Watch Series 12 now just two months away, we have created a recap of rumored new features, with some more likely than others.

Apple's Latest Price Increases Go Beyond Macs and iPads

After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday.

Apple’s Scrapped Mac Pro Plans Reportedly Included a New Intel Model

In March, Apple announced it was discontinuing the Mac Pro and confirmed that it had no plans to offer future Mac Pro hardware.

Apple Raises iCloud+ Prices in 8 Countries

Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document.

Apple testing ‘Live Notes’ AI system to record Genius Bar sessions: report

Apple is reportedly piloting a new “Live Notes” system at some of its retail locations.

Apple Reportedly Ramps Up Vapor Chamber Orders for Foldable iPhone

Apple has ramped up orders for vapor chamber cooling components said to be destined for its upcoming foldable iPhone and 20th-anniversary iPhone models, according to a Chinese leaker.

New iPad Mini With Four Upgrades Reportedly Launching by October

Apple is planning to release a new iPad mini model with an OLED display by October this year, according to Bloomberg's Mark Gurman.

Here's When to Expect the iPad 12 to Launch

In March, Bloomberg's Mark Gurman said a new entry-level iPad was "still coming this year," but apparently this is no longer the case. Today, he reported that the device is slated for release in the first quarter of 2027 at the earliest.

iOS 27 adds an all-new app to your iPhone’s Home Screen

Apple released the iOS 27 public beta this week, with a ton of new Siri and Apple Intelligence features.

Apple Reportedly Looking to Acquire AI Chip Companies

Apple is looking to acquire AI chip companies as part of an effort to reduce its dependence on Nvidia for demanding AI workloads, according to The Information.

AppleCare+ gets a price increase for new Mac and iPad plans

As Bloomberg reports, Apple has increased its monthly and annual AppleCare+ rates for new Mac and iPad customers. Here are the details.

Apple Closes Unlocked iPhone Loophole for T-Mobile and Verizon Financing

Carrier-financed iPhones purchased from Apple will soon be locked to the carrier, ending a workaround customers used to purchase an unlocked iPhone on a payment plan.

Apple Won't Allow These Ad Categories in the Maps App

Apple this week shared a new Advertising Services policy outlining the kinds of ads that won't be allowed in the Maps app.