NEWS

Apple Spending Millions of Dollars a Day on Conversational AI

09/07/2023

1979

Apple has significantly ramped up its spending on artificial intelligence, according to a new report from The Information that highlights Apple's AI and machine learning research.

 

Apple Spending Millions of Dollars a Day on Conversational AI


Though Apple's AI chief John Giannandrea is said to be skeptical of AI chatbots, he established a team that is working on conversational AI four years ago. We have heard prior rumors about "Apple GPT" from Bloomberg's Mark Gurman. Gurman in July said that Apple was experimenting with large language models, and some Apple employees have access to an "Ajax" internal chatbot.

 

With the 2022 debut of OpenAI's ChatGPT, chatbots suddenly became the must-have feature. Microsoft and Google have both launched chatbots, but there are so far no signs that Apple has a consumer-oriented product launching in the near future.

Apple's "Foundational Models" team that works on conversational AI includes just 16 people, but Apple is spending millions of dollars per day training its language models. Training large language models requires a lot of hardware, and as an example, OpenAI Sam Altman said the company spent more than $100 million for GPT-4.

 

According to The Information, Apple has other AI goals. The company is aiming to develop a feature that would allow a voice assistant like Siri to automate multi-step tasks. That functionality is available on the iPhone today, but workflows must be manually set up using the Shortcuts app.

 

The ‌Siri‌ team could have multi-step voice-controlled automation ready for use in iOS 18.

 

Apple also appears to have AI teams that are working on software to generate videos and images and multimodal AI that works with images, video, and text. The aforementioned Ajax chatbot that Apple is working with is supposedly more capable than the original ChatGPT 3.5 and has been trained on 200 billion parameters, but OpenAI's newer models are more powerful.

 

Source: Macrumors

Windows
Mac OS
iOS
Linux
3uTools
Win 64-bit For this device
V9.0 2025-11-11
Download
Win 32-bit For this device
V9.0 2025-11-11
Download
3uTools V3.18
2025-09-18
Please use the 3uTools PC client to install the iOS client:
1、 Install either the Windows or Mac version of 3uTools on your computer
2、 Open the PC client and connect your device to the computer via USB cable
3、 After the connection is successful, wait for the computer to automatically install the mobile app for the device, or locate “Install Mobile App” on the computer and manually click to install.
3uTools
deb file
v3.01 2025-11-20
Download
rpm file
v3.01 2025-11-20
Download
Windows
iOS
Android
3uAirPlayer
Win 64-bit For this device
V6.0.2 2025-11-19
Download
Win 32-bit For this device
V6.0.2 2025-11-19
Download
iOS Device Mirroring (No App Required)
1、 Install 3uAirplayer on the Windows PC
2、 Open Control Center and select Screen Mirroring
3、 From the list, choose your PC to start mirroring
4、 Or connect your iOS device to the PC via USB to begin mirroring
Scan to get "3uAirPlayer" App