Source: Apple to Announce New Products This Week

Apple plans to announce new products with press releases on its website this week, a proven source familiar with the matter told MacRumors. While the products that Apple plans to announce have not been disclosed, there are rumors about new iPads, Macs, and accessories. It is unclear exactly what will be announced this week.

Apple Watch Digital Health Guardianship on Display in Latest True Story Ads

Apple Australia on YouTube has published two new advertisements for the Apple Watch that showcase the device’s health and safety features.

Apple's Self Service Repair Expanding to M3 Macs

Apple will soon expand its self-service repair program to the M3 iMac, M3 14-inch MacBook Pro, and M3 16-inch MacBook Pro.

Apple's iPod Hi-Fi Launched 18 Years Ago – and Lasted Just 554 Days

Reflecting on the iPod Hi-Fi, launched 18 years ago, many long-time readers may remember it as Apple's ambitious foray into the home audio market, long before smart speakers were a thing.

Apple Releases New Beta Firmware for AirPods Pro 2

Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December.

Apple to Adapt William Gibson's Cyberpunk Novel 'Neuromancer' for TV+

Apple is working on a TV adaptation of William Gibson's acclaimed 1984 cyberpunk sci-fi novel Neuromancer, the company announced on Wednesday.

OLED iPad Pro's Thin Design Highlighted in CAD Drawings

Apple is working on a new version of the iPad Pro that is set to launch as soon as March, and the refresh will mark the biggest design update to the Pro lineup since 2018.

Apple ID Could Be Rebranded to 'Apple Account' Later This Year

Apple appears to be gearing up for a major rebrand of the well-known Apple ID, with plans to rename it to "Apple Account."

Apple Will ‘Break New Ground’ in Generative AI This Year, Tim Cook Teases

Apple CEO Tim Cook has a message for Wall Street. He believes Apple “break new ground” on generative AI this year. Cook’s latest AI hype comments came today during Apple’s annual shareholders meeting.

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week.

New Spring Apple Watch Band Colors Coming Soon

Apple often refreshes Apple Watch band colors on a seasonal basis, and code in iOS 17.4 suggests that new spring colors will be coming soon.

Apple Confirms iOS 17.4 Lets Video Calling Apps Turn Off Reactions

Apple today publicly confirmed that iOS 17.4 and iPadOS 17.4 allow developers of video calling apps to turn off the Reactions feature by default in their apps.

Rumor: These Are the Devices that Will Support iOS 18 and iPadOS 18

iOS 18 will be announced at WWDC in June, and is rumored to be one of the biggest updates ever for iPhone users. Now, a new rumor allegedly offers our first look at which devices will be compatible with iOS 18 when it’s released later this year. The rumor also allegedly offers details on iPadOS 18 compatibility as well.

Apple Cancels Electric Car Project

Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project.

Both iPhone 16 Pro Models Again Rumored to Feature 5x Optical Zoom

Apple plans to expand the iPhone 15 Pro Max's tetraprism camera with up to 5x optical zoom to both the iPhone 16 Pro and iPhone 16 Pro Max this year.

A new MacBook Air coming soon: Here’s what we know

Alongside major updates to the iPad, a new MacBook Air is also coming soon. The new 13-inch and 15-inch MacBook Air models could be introduced at an event in March. Here’s everything we know so far.

iOS 18's AI Features Could Revive iPhone Sales in China

iOS 18's rumored AI features could revive faltering iPhone sales in China, according to DigiTimes.

Apple's Decision to Disable Web Apps Attracts Scrutiny in EU

The European Commission is considering investigating Apple's move to disable Home Screen web apps in the EU, the Financial Times reports.

Internal Apple AI 'Ask' Tool Being Tested by Employees

Apple is reportedly testing an AI tool called "Ask" for AppleCare support advisors that generate answers using data learned from an internal database.

Apple Explored These Notch and Dynamic Island Designs for iPhones

Apple explored a variety of ideas for the iPhone's notch area over the years before arriving at the current Dynamic Island design.

Apple TV+ 'Foundation' Leadership Rocked after Budget Drama

A new report claims that the show runner of Apple TV+ epic "Foundation" is shifting duties after some behind-the-scenes drama about production and budget cuts.

Here’s How Much It Costs Apple to Make the $3,500 Vision Pro

It’s no secret that Apple Vision Pro is pricey, starting at $3,500 for 256GB of storage. New data from research firm Omdia puts that number into context, estimating that Apple’s cost to build Vision Pro – or its “bill of materials” comes in at just over $1,500.

HomePod with 'iPad-Like Display' Rumored to Launch in 2025 at Earliest

Apple is still working on a new HomePod speaker with an "iPad-like display" built into it, but the device is unlikely to launch until 2025 at the earliest should the plans move forward, according to Bloomberg's Mark Gurman.

iOS 18 Rumored to Have Design Changes, macOS Revamp Coming Later

iOS 18 will likely include some design changes, but a macOS revamp might be a year or two away, according to Bloomberg's Mark Gurman.